We independently select products & services. If you click the links on this page, we may earn a commission at no extra cost to you.

9 Best Non-Toxic Shampoos 2024 (Safe & Healthy Hair Care)

In recent years, the shift towards health and wellness has transcended traditional nutrition and fitness to include everyday products like shampoos. With growing awareness about the potential harms of synthetic chemicals, many consumers are now opting for non-toxic shampoos.

These hair care products promise to cleanse without the inclusion of harsh chemicals such as sulfates, parabens, and silicones, which are often criticized for causing skin irritation and long-term health issues.

As the demand for cleaner cosmetic products rises, the market for non-toxic shampoos has expanded, offering a wide variety of formulas catering to different hair types and concerns.

These shampoos often harness the power of natural ingredients, aiming to provide the same level of cleaning and nourishment as traditional shampoos, without the adverse side effects associated with synthetic additives. The use of botanical extracts, essential oils, and natural surfactants exemplifies the industry’s commitment to healthier alternatives.

When looking for the best non-toxic shampoo, it’s critical to consider the ingredient list. Understanding which additives might be harmful and familiarizing oneself with beneficial natural ingredients can significantly affect the buying decision. It’s also essential to bear in mind one’s hair type and specific needs, such as moisture for dry hair or volume for fine strands, to ensure that the non-toxic shampoo can deliver the desired results.

By prioritizing products that marry efficacy with safety, I’ve come to appreciate the gentle yet effective nature of the top non-toxic shampoos. My insights are based on extensive research and personal testing, aiming to highlight products that respect both our health and the environment. This pursuit has led to a carefully curated selection that stands out in the clean beauty space.

Best Non-Toxic Shampoos

Here are my picks of my favourite non-toxic shampoos that ensure a clean and healthy hair routine.

1. Acure Ultra Hydrating Shampoo


If you’re on the hunt for a moisturizing and clean-formula shampoo, this one has been a game-changer for my locks.


  • Provides intense moisture and softens hair
  • Vegan and free from harsh chemicals
  • Delivers a noticeable increase in shine and elasticity


  • Scent might be too strong for some users
  • May require consistent use to see benefits
  • Could be pricier compared to conventional options

When I first used the Acure Ultra Hydrating Shampoo, I was skeptical about its claim of being “performance-driven.” However, the rich lather that enveloped my hair was the first pleasant surprise. It had a delightful aroma of Argan Oil and Pumpkin, which lingered pleasantly post-rinse.

The real test came with how it would handle my often unruly and dry strands. I was overjoyed to find my hair feeling soft to the touch after just one wash. Additionally, the ease of detangling post-shower was remarkable, making my usual battle with the brush a thing of the past.

Conscious of what goes onto my scalp, the fact that this shampoo is vegan and lacks sulfates, parabens, and formaldehyde donors gave me peace of mind. Its nourishing argan oil and pumpkin infusion delivered a healthy dose of omega fatty acids to my hair, which noticeably enhanced its elasticity and shine over time. My hair not only looked healthier but felt invigorated.

I must mention, however, that the strong scent, while enjoyable to me, might not appeal to everyone. It’s also worth noting that the price point is a bit higher than your drugstore brands, but for a product that aligns with a toxin-free philosophy, I find it to be a worthwhile investment. Plus, a little goes a long way, so the bottle lasts.

2. ATTITUDE Nourishing Shampoo

I highly recommend this shampoo for those seeking a vegan, non-toxic option that leaves hair feeling strengthened and revitalized.


  • Infused with natural ingredients like grapeseed oil for thorough moisturization
  • Leaves scalp feeling soothed and hair visibly nourished
  • Gentle yet enchanting pear, nectarine, and ginger scent


  • May not lather as much as chemical-based shampoos
  • Fragrance might not appeal to everyone
  • A bit pricier than conventional shampoos

After my first wash with the Attitude Nourishing Shampoo, I noticed a significant difference in the texture of my hair. The blend of grapeseed oil and olive leaf extract left my strands feeling deeply moisturized without any heaviness.

The company’s commitment to non-toxic ingredients gives me peace of mind about what I’m putting on my body.

I particularly enjoy the natural fragrance that this shampoo imparts. It’s a refreshing mix of pear, nectarine, and ginger that wakes up the senses in the morning. Additionally, knowing that it’s EWG Verified and cruelty-free adds to the positive experience of using this product.

Over the course of several uses, my dry and previously dull hair appears more vibrant and feels stronger. I’ve also noticed that my scalp, which tends to get irritated easily, feels calmer and less flaky. It’s been a welcome change from the harsher products I’ve used in the past.

3. Common Ground Volumizing Duo

I recently switched to the Common Ground Volumizing Duo, and my hair has never looked better – voluminous, lustrous, and above all, healthy.


  • Leaves my hair feeling clean with a natural bounce
  • The botanical scent is refreshing without being overpowering
  • Vegan and cruelty-free, aligning well with my ethical choices


  • The conditioner may not be hydrating enough for some hair types
  • It may not work well for extremely thick or type 4a/b hair
  • Fragrance might be strong for those with sensitivities

After the first use, I noticed a significant enhancement in my hair’s volume and shine. The avocado oil extract seemed to work its magic, making my strands feel buoyant and full of life. As someone who prefers eco-friendly products, finding a plant-based formula that performs well was a huge win.

The conditioner is lightweight, which is perfect for my normally flat hair. However, for those whose strands crave more moisture, it might fall short. I had no trouble with tangling, and my hair was easy to comb through post-shower.

The assurance that I’m using a product free from harmful chemicals like SLS, parabens, and silicones is comforting. It’s not just good for me, but for the environment as well. Being Leaping Bunny Certified means a lot because animal welfare is critical to me.

I haven’t noticed any issues with my color-treated hair; the natural formula seems to be gentle and color-safe. While the scent is botanical and pleasant, if you are extremely sensitive to fragrances, you may want to patch test first.

Overall, my experience has been positive. It’s a delightful change of pace using a shampoo and conditioner that aligns with my personal values without compromising on hair care quality.

4. Avalon Organics Thickening Shampoo

After trying out this shampoo personally, I recommend it for anyone looking to give their fine hair a voluminous boost with eco-conscious ingredients.


  • Enhances hair volume noticeably
  • Uses certified organic and vegan ingredients
  • Gentle yet effective cleansing


  • The natural aroma may not appeal to everyone
  • May not provide desired thickening for all hair types
  • Premium price point compared to regular shampoos

The first time I lathered up with Avalon Organics Thickening Shampoo, I was skeptical, yet hopeful, for a solution to my limp and lackluster hair. The rich, organic formula had a noticeably different feeling from the chemical-heavy products I’d previously used.

It didn’t take long to see that this wasn’t just any ordinary shampoo, my hair felt thicker and much softer after the first few washes.

I was delighted to discover that the ingredients list was free from harsh chemicals. The vegan blend not only felt good on my conscience but also on my scalp. And while the scent is far from the synthetic fragrances I was used to, it was refreshing to indulge in something that felt more nature-derived and less lab-made.

The value this shampoo provided extended beyond just a good hair day. It’s a product that aligns with my preference for greener lifestyle choices without compromising on performance.

Despite the fact that some friends didn’t notice a dramatic change in hair thickness, I definitely felt a positive difference in my hair’s body and health.

5. Love Beauty and Planet Coconut Water Shampoo

I found the Love Beauty And Planet coconut shampoo to be a refreshing pick for those seeking an ethical and gentle option for fine hair.


  • Adds noticeable volume to fine hair
  • Scent is pleasantly refreshing
  • Vegan and cruelty-free formula


  • Fragrance might not suit everyone’s taste
  • Can leave hair feeling dry for some
  • Price point is slightly premium for the value

After switching to this shampoo, my fine strands felt revitalized and full of life. The lightweight formula didn’t weigh my hair down, which is a common battle when you have thin hair. The infusion of coconut water provided a burst of hydration, while the mimosa flower scent remained like a faint memory of summer throughout the day.

Using this product always felt like an act of kindness to my hair and the planet. Its thoughtful vegan and cruelty-free formulation aligned with my ethical preferences without compromising on performance. The shampoo managed to cleanse and volumize without stripping away natural oils.

I appreciated the large size of the bottle because it meant fewer trips to the store and less packaging waste. Though some friends pointed out the scent wasn’t their preferred fragrance, I reveled in its subtle, botanical notes.

My hair did need some extra moisture, so I paired it with a light conditioner on the ends. Despite the slight dryness, the added volume and ethical values held by Love Beauty and Planet won me over.

6. Innersense Hairbath

After using the Innersense Organic Beauty Pure Harmony Hairbath Shampoo, I can confidently say that it gives fine to medium hair a revitalizing cleanse without harmful ingredients or residue.


  • Infuses hair with natural scents and provides gentle moisturizing
  • Enhances volume, leaving fine hair with noticeable body
  • Free from toxic chemicals, aligns with a clean beauty routine


  • May require more product to achieve desired lather
  • Higher price point compared to regular shampoos
  • Not as effective for those with particularly thick hair

From the first use, it was clear the product was crafted with quality in mind. The creamy texture gently worked through my hair, and the subtle coconut scent transformed my morning shower into a sensory delight. My hair felt thoroughly cleansed, yet it retained a silky softness, a balance not often struck with natural shampoos.

The noticeable volume was an immediate bonus for my usually limp locks. As someone keen on avoiding heavy residues or dryness post-shower, I was pleased with how my hair felt full and hydrated, yet impressively light and bouncy. It’s like it breathed new life into my fine hair; each strand felt invigorated and volumized.

As I integrated Innersense Hairbath into my regular routine, the difference became even more evident. While I did find myself using a bit more shampoo than usual to create the rich lather I love, the end result was well worth the extra pumps.

The fact that I was nurturing my hair with non-toxic ingredients made every application feel like a wise investment in my health and beauty. My conscience was as clear as my hair was clean.

7. Purezero Coconut Collection

My hair has been loving the Purezero Coconut Milk Shampoo and Conditioner set; it’s hydrating, vegan, and keeps my locks looking lustrous.


  • Hair feels deeply moisturized and less frizzy
  • The vegan formula is gentle on color-treated hair
  • Radiant shine and a luxurious coconut scent


  • Initial leakage in packaging reported by some users
  • Might not lather as much as traditional shampoos
  • A few may find the coconut scent too strong

After having struggled with various hair issues, I stumbled upon the Purezero Coconut Milk Shampoo and Conditioner. My experience has been nothing short of delightful. The creamy formula glided through my strands effortlessly, leaving them feeling satiny smooth and well-nourished.

The absence of sulfates, parabens, and dyes, which are known to be harsh on the hair, is a breath of fresh air for my sensitive scalp.

The blend of coconut oil and milk works wonders for long-term hydration, combating the brittleness and tangles my hair is prone to. I’m particularly impressed with how it enhances my hair’s natural shine without weighing it down. This product not only talks the talk with its clean ingredient promise but also walks the walk.

I must say, the conditioner is the showstopper for me. It spreads evenly, and a small amount is enough to go a long way, making detangling a breeze. Its ability to fight frizz in my hair while maintaining volume is commendable.

In summary, the Purezero Coconut Milk Collection has earned its place in my hair care routine. It strikes a fine balance between nurturing my hair and respecting the environment.

While some might be skeptical about the bottle leakage issue, I think the quality of the product outweighs this initial hiccup, which seems more of an exception than the norm.

8. Avalon Organics Lavender Shampoo

After trying this shampoo, I’m convinced it’s a fabulous choice for those looking to nurture their normal to dry hair with organic ingredients.


  • Leaves hair feeling luxuriously soft
  • The lavender scent is soothing and not overpowering
  • Supports ethical consumerism with cruelty-free certification and organic ingredients


  • The pump design can be problematic, resulting in potential waste
  • May be pricier compared to non-organic alternatives
  • Some may find the hydration level insufficient for very dry hair

Stepping into the shower, I’m immediately greeted by the calming aroma of lavender as I lather Avalon Organics Lavender Shampoo into my hair. The silky texture of the shampoo is noticeable, creating a luxurious feel as it glides through my strands. Post-rinse, there’s a distinct sense of cleanliness without the hair feeling stripped of its natural oils.

The experience isn’t just about effective cleansing, there’s a noticeable difference in the way my hair feels. A hint of moisture seems to linger, giving my normally dry hair a healthy appearance and a soft-to-the-touch sensation. I can tell there’s thought put into the selection of botanicals and essential oils, which seem to work well together to rejuvenate and maintain hair health.

Considering the environmental and ethical implications of my purchases, Avalon Organics aligns perfectly with my values. Knowing the shampoo is cruelty-free and made with non-GMO ingredients provides a level of satisfaction beyond just hair care.

While the price is slightly higher than what you’d find on some shelves and the pump sometimes acts up, these feel like small compromises for a product that fits my lifestyle.

9. ATTITUDE Clarifying Shampoo

After lathering up with Attitude’s Clarifying Shampoo, my hair truly felt rejuvenated—definitely a go-to for anyone aiming for a deep, natural cleanse.


  • Leaves hair feeling thoroughly cleansed without dryness
  • Invigorating lemon scent that energizes the shower experience
  • Eco-friendly packaging and cruelty-free ethos


  • May require a double wash for those with very oily hair
  • Residual feeling noted by some users after prolonged use
  • Not the most budget-friendly option on the shelf

Getting my hair to feel completely free of buildup without stripping away moisture has often been an elusive goal. Luckily, this shampoo from Attitude hits the mark. Its deep-cleansing capability comes from a blend of natural ingredients and is bolstered by the refreshing fragrance of lemon leaves and white tea.

This is a product that not only respects my hair’s natural balance but also aligns with my values for environmentally responsible consumption.

During the first wash, I immediately noticed the rich lather, a little goes a long way. The lemon leaves extract left my hair with a vibrant sheen and an invigorating scent that made my morning routine feel like a breeze. Its natural-origin ingredients give me peace of mind, knowing I’m avoiding harsh chemicals.

I appreciate products that take sustainability seriously, both in contents and container. Attitude’s commitment to biodegradable packaging and cruelty-free practices is commendable, and it’s satisfying to support a brand that cares for the planet.

After several weeks of use, my hair feels healthier, looks shinier, and truly seems to retain its natural vigour. Despite the higher price point and the occasional need for an extra rinse, this shampoo has earned a permanent spot in my bathroom.

Buying Guide

Identify Ingredients

I make sure to look at the ingredients list first. Sulfates and parabens are common in many shampoos, but I avoid them because they can strip hair of natural oils and cause irritation. Instead, I search for natural cleansers such as decyl glucoside or coco-glucoside.

Assess Hair Type

I consider my hair type and needs. For example:

  • Normal Hair: Mild shampoos without any special additives.
  • Dry or Damage-Prone Hair: Shampoos with nourishing oils like argan or jojoba.
  • Oily Hair: Formulas that balance oil production without over-drying.

Check for Certifications

I look for certifications that can be a sign of a quality product. Organic or EcoCert, although not bulletproof, can indicate a higher standard of ingredient sourcing.


I prefer shampoos with recyclable or biodegradable packaging, as this aligns with a non-toxic ethos by reducing environmental impact.

Patch Testing

If you have a sensitive scalp, you can patch test a small amount when possible. This method ensures that the product doesn’t cause any adverse reaction on your skin.

Here’s a quick reference table for key features:

Hair TypeIngredients to Look forCertificationsPatch Testing
NormalMild CleansersOrganicRecommended
Dry/Damage-ProneNourishing OilsEcoCertRecommended
OilyBalancing ActivesRecommended

In summary, I choose non-toxic shampoos based on ingredients, hair type, certifications, packaging, and eventually the practice of patch testing prior to use.


What are the most trusted brands for shampoos that do not contain synthetic fragrances?

I’ve found that brands like Avalon Organics, SheaMoisture, and Acure are highly regarded for their commitment to not using synthetic fragrances in their shampoos. These companies offer a range of products formulated with natural ingredients that cater to different hair types and concerns.

Which hair care products are known for being both safe and beneficial for regular use?

Hair care products by brands such as Aveeno, Burt’s Bees, and Yes To are known to be safe for regular use while providing beneficial properties for hair health. These brands focus on using ingredients that are not only non-toxic but also aim to nourish and strengthen hair with consistent use.

Related Articles: